Main Content

“2020health is an important and thoughtful contributor to the health debate”

Dr Sarah Wollaston MP, Chairman, Health Select Committee


AXA PPP Health Tech & you Press Notice New research highlights public demand for health technology to combat obesity epidemic

A Government minister today highlighted the findings of the first AXA PPP Health Tech & You State of the Nation survey which reveals the nation’s attitudes towards health technology and how obesity is the number one public health concern that needs be tackled using health technologies during the next 12 months. (1)


During a keynote speech today at the AXA PPP Health Tech & You Forum at the Design Museum, George Freeman MP, Life Sciences Minister, highlighted that even though cancer and heart disease cause the most deaths in the UK each year², obesity, by far, is the health condition people surveyed online are most looking to health technology to address and solve during the next 12 months.¹ The survey showed that 57 per cent of respondents were most concerned with tackling obesity as compared to Diabetes (15 per cent), Cancer (9 per cent) and Heart Disease (8 per cent).

George Freeman MP, commented: “These findings are a wake-up call about the importance of digital health tech in combatting the rising burden of chronic disease through earlier diagnosis, better treatment and reduced hospital stays. With today’s patients hungry for additional support via apps, monitoring devices and other health technology solutions, we need to ensure that the NHS is working together with patients to accelerate access to modern health technology.”

The AXA PPP Health & You State of the Nation survey also revealed that 43 per cent of people believe that the NHS should provide health technology free of charge to help people improve their overall health.¹

The AXA PPP Health Tech & You State of the Nation report surveyed over 2,000 individuals to gain their views towards the health technology revolution and how the country believes the impact that apps, devices and gadgets have on our nation’s health.

Additional key findings include:¹

• 44 per cent of respondents think that health technologies could help them manage a long term health condition
• Nearly half of respondents (48%) live in a household that contains someone with a long term health condition
• Over the next five years respondents feel the most commonly used health technologies will be pedometers (23 per cent), wristband/watch (22 per cent) and fitness related smartphone apps (18 per cent)
• The age group most open to health technology are aged between 18 and 44. 42 per cent of 18-44 year olds agreed that health technology would positively impact their health if they used it regularly. This is in comparison to those aged 45-54 (30 per cent) and 55+ (23 per cent)

AXA PPP Health Tech & You is a joint initiative of AXA PPP Healthcare, 2020Health and the Design Museum, in an attempt to put the health technology revolution into a wider context for the benefit of patients and consumers: to look at how it can change lives and society, from the detail of wearable health technology to the treatment of long-term conditions.

James Freeston, Marketing Director, AXA PPP healthcare, states, “Nothing could be more personal than your own health. We and our Health Tech & You partners believe personal health technology is the new age, giving more control to consumers to live healthier and more active lives. This new research clearly demonstrates the public demand for health technology to help combat conditions like obesity. Health technology, and the public's desire to use it, has now reached a stage where existing public health campaigns focussing solely on advertising, posters and leaflets have to be questioned.”

The Forum marks the opening of the AXA PPP Health Tech & You Awards programme. The following six Award Categories have been designed to celebrate the different aspects of health technology:
• Keep Me Healthy
• Manage My Condition
• Signs & Symptoms
• Most Innovative Provider
• Best R&D Product
• Fertility, Pregnancy, Birth, Early Years

Entries are now open, and can be submitted via an online application form on the initiative’s website:

Award winners will be announced and celebrated in a dedicated exhibition which will launch at the Design Museum in March 2015. This showcase will bring together important healthcare innovations from around the world, and present them in an engaging and accessible way to give everyone an insight into this rapidly evolving field.

For further information, please contact:

Nick James: 0203 170 7563 /
Monica Gounaropoulos: 0203 170 5716 /
Hannah Mepham: 0203 170 5715 /

Visit our website
Follow us on Twitter @healthtechyou #HealthTechAwards
Like us on

Notes to Editors
About the Research
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,030 adults. Fieldwork was undertaken between 09th - 10th October 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About AXA PPP healthcare
AXA PPP healthcare has been helping people to access healthcare services since 1940. Today it forms the UK healthcare arm of AXA and provides cover for medical and dental care for individuals and employers, and employee wellbeing, counselling, occupational health and rehabilitation services through its specialist Health Services division. AXA PPP healthcare has been providing healthcare cover to individuals and employers outside of the UK for over 40 years and in 2009 established a dedicated business unit, AXA PPP International, consolidating and bringing a greater focus to the growth and development of its international business. Today, AXA PPP International serves members in more than 80 countries around the globe. For more information please visit:

About 2020health
2020health is an independent, social enterprise think tank with a mission to ‘Make Health Personal’. Through research, evaluation, campaigning and building relationships we aim to enable improved individual and societal health and wellbeing. 2020health has been leading on health technology innovation for some years, with publications covering NHS IT, telehealth, use of technology by the US Veteran’s Health Administration and personal electronic healthcare records. 2020health research publications have covered alcohol, employment, the economy, school health and wellbeing, pricing of medicines, biotechology, NHS reform and fraud. 2020health believes public involvement in healthcare is essential for driving forward the changes required. Team members are regular commentators in the media. 

About the Design Museum
The Design Museum is the world’s leading museum devoted to architecture and design. The museum opened in 1989 and its work encompasses all elements of design, including fashion, product and graphic design. The museum has hosted exhibitions showcasing some of the most important pioneers of design including, Paul Smith, Zaha Hadid, Jonathan Ive, and Dieter Rams. The Design Museum plans to relocate from its current home at Shad Thames to the former Commonwealth Institute building in Kensington, West London. The project is expected to be completed by 2016. Leading designer John Pawson will convert the interior of the Commonwealth Institute building to create a new home for the Design Museum giving it three times more space in which to show a wider range of exhibitions, showcase its world class collection and extend its learning programme. For more information, please visit:

¹ AXA PPP Health Tech & You State of the Nation Survey. YouGov October 2014