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“2020health is an important and thoughtful contributor to the health debate”

Dr Sarah Wollaston MP, Chairman, Health Select Committee

 
 

AXA PPP Health Tech & You Press Notice Young want to be Generation Health Tech

Young people see technology as central in the future of healthcare.

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20 per cent of 18-24 year olds would be willing to have a microchip detailing their full medical records implanted under their skin, so it can be accessed by a healthcare professional when needed, according to new research¹.

The second annual ‘Health Tech & You: State of the Nation Report’, produced by a partnership between AXA PPP, 2020health and the Design Museum surveyed 2,500 people of all ages online by YouGov. The poll was conducted to identify shifting behaviour and attitudes towards health technology and coincides with the launch of the 2016 Health tech and You Awards at London’s Google Campus on 14th October, which recognises innovators in health technology.

Findings include a growing acceptance of health tech amongst the younger generation, allowing people to take more control of their own health.

The survey revealed that 53 per cent of 18-24 year olds were interested in owning a digital product that stored basic medical information, which could be used in the event of an emergency. 38 per cent of 14-17 year olds, and 37 per cent of 18-24 year olds said that they would be comfortable with having a robot carer if they had a long term health condition.

Further findings reveal that over half (57 per cent) of 18-24 year olds believe that people should be encouraged to use health technology to reduce the pressure on health services.
In addition, 61 per cent of 14-17 year olds agreed that there will be a time when healthcare technology will mean not always having to consult a doctor when they are ill. Just over half (52 per cent) of 18-24 year olds also agreed with the statement¹.

This comes after Sir Bruce Keogh, Medical Director for NHS England, launched the NHS Innovation Accelerator, a programme designed to encourage the adoption of innovation across the NHS.

He explained that health technology is “the future of healthcare. Twenty years from now, we will use technology to access our health services as a matter of course. That future is fast approaching as technologies constantly evolve, adapt and improve.” ²

Additional key findings from the State of the Nation survey include:¹ 

• A quarter (25 per cent) of 18-24 year olds already own and use fitness related smartphone apps. This figure represents a significant increase on the previous year’s data, with only 16 per cent of the same age group saying that they owned and used such apps in the 2014 State of the Nation Report³.
• The percentage of 18-24 year olds keeping personal electronic health records; such as diet and fitness notes, rose from 6 per cent in 2014’s State of the Nation Report to 10 per cent in this year’s survey.

The ‘Health Tech & You’ initiative will also be featuring and seeking potential entrants at this year’s Wired Conference on 15th and 16th October in London.

Julia Manning, CEO of think tank 2020health states: “The findings from this year’s State of the Nation report reveal a very positive and accepting attitude in younger people towards health technologies. It is evident that this new “Generation Tech” are engaged and willing to embrace new ways to improve and manage their health.”

Nick Hardiker, Professor of Nursing and Health Informatics at the University of Salford states: “It comes as no surprise to me that younger people, who have grown up online, may be more accepting of health technologies than older generations. However, I find it exciting that so many are so open to a wide range of technologies. Without necessarily appreciating the true benefits, the report suggests that these young pioneers are thinking about their health futures and are very willing to give technologies a go.”

AXA PPP Health Tech & You is a joint initiative led by AXA PPP healthcare together with think tank 2020health and the Design Museum. It aims to guide and grow the conversation about health tech, empowering people everywhere to use technology to lead healthier lives and be more in control of their health and wellbeing.

Throughout the year eight major events will be taking place across the UK with a focus on Health, Tech, Design and their applications for healthcare professionals, providers and consumers. These events are designed to identify and encourage innovators, designers, developers and healthcare providers to enter the AXA PPP Health Tech & You Awards 2016.

Notes to Editors:

About the research

Adult Survey
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,045 adults. Fieldwork was undertaken between 21 – 22 September, 2015. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Young People’s Survey
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 546 young people aged between 14 and 17 years old. Fieldwork was undertaken between 25 September - 1 October 2015. The survey was carried out online. The figures have been weighted and are representative of all GB people aged 14 to 17 years old.

2014 Survey
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,030 adults. Fieldwork was undertaken between 09th - 10th October 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About AXA PPP Health Tech & You Awards 2016
There are seven awards categories for the Health Tech & You Awards 2016. Each has a distinct focus from identifying health tech that can support specific needs in society, having the most positive impact for health care providers and identifying individual champions, innovators and organisations that are leading the health technology revolution for the benefit of consumers. Each of the seven categories has their own judging and entry approach.

• Breakout Award - focusing on finding a piece of health technology that’s successfully embedded itself and made a difference to people’s everyday lives over the past year.
• One To Watch Award - looking for tech innovations not yet in the spotlight but have the potential to significantly impact on people’s lives in the future.
• Champion Award - will celebrate the individual or organisation who has most championed the uptake and adoption of health tech.
Problem/Solution Award – offering the opportunity for those who have an innovative concept or answer to a health need to further develop their concept, and bring it into the spotlight.
Health and Care Award - aiming to highlight the consumer health tech solution that has had the most positive impact for health care providers.
• Innovator Award - looking for visionaries that have developed some of the most ground-breaking health tech products or services in the past year.
• Independent Living Award - looking for a health tech innovation or solution that supports quality of life management.

The shortlisted category finalists will be announced on 1 March, 2016 with a Health Tech & You awards ceremony taking place on 25 April, 2016.

Entries to the AXA PPP Health Tech & You Awards are now open. More information about the Awards and upcoming events throughout the year, can be found on our website at www.healthtechandyou.com 

About AXA PPP healthcare
AXA PPP healthcare has been helping people to access healthcare services since 1940. Today it forms the UK healthcare arm of AXA and provides cover for medical and dental care for individuals and employers, and employee wellbeing, counselling, occupational health and rehabilitation services through its specialist Health Services division. AXA PPP healthcare has been providing healthcare cover to individuals and employers outside of the UK for over 40 years and in 2009 established a dedicated business unit, AXA PPP International, consolidating and bringing a greater focus to the growth and development of its international business. Today, AXA PPP International serves members in more than 80 countries around the globe. For more information please visit: axappphealthcare.co.uk

About 2020health
2020health is an independent, social enterprise think tank with a mission to ‘Make Health Personal’, giving people the information, understanding and confidence to take a meaningful role in their health and wellbeing, and creating the conditions for a healthy society. 2020health has been leading on health technology innovation for some years, with publications covering NHS IT, telehealth, use of technology by the US Veteran’s Health Administration and personal electronic healthcare records. 2020health research publications have covered alcohol, employment, the economy, school health and wellbeing, pricing of medicines, biotechnology, NHS reform and fraud. 2020health believes public involvement in healthcare is essential for driving forward the changes required. Team members are regular commentators in the media. 

About Design Museum
The Design Museum is the world’s leading museum devoted to architecture and design. The museum opened in 1989 and its work encompasses all elements of design, including fashion, product and graphic design. The museum has hosted exhibitions showcasing some of the most important pioneers of design including, Paul Smith, Zaha Hadid, Jonathan Ive and Dieter Rams. The Design Museum plans to relocate from its current home at Shad Thames to the former Commonwealth Institute building in Kensington, West London. The project is expected to be completed by 2016. Leading designer John Pawson will convert the interior of the Commonwealth Institute building to create a new home for the Design Museum giving it three times more space in which to show a wider range of exhibitions, showcase its world class collection and extend its learning programme. For more information, please visit: designmuseum.org 

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¹AXA PPP Health Tech & You State of the Nation Survey. YouGov October 2015
²https://www.england.nhs.uk/2014/09/23/tecs-programme/
³AXA PPP Health Tech & You State of the Nation Survey. YouGov October 2014

State of the Nation Report 2015 - Download (PDF, 419 KB)

State of the Nation Report 2015 - Download

This report, based on an online YouGov survey of 2,500 people of all ages, was commissioned by a partnership between 2020health, AXA PPP and the Design Museum as part of their ‘Health Tech & You’ initiative. The poll was conducted to identify changing attitudes towards health technology and highlight shifting trends in its usage. It coincides with the launch of the 2016 Health tech and You Awards, which recognises innovators in the field.

AXA PPP Health Tech & You Awards 2016 - How to Enter

1. Select which category you would like to enter
2. Submit your entry using the form provided