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Press Release Older Generation are ‘Power Users’ of Health Tech

A new milestone of technology adoption in healthcare is highlighted at Parliamentary reception.

Older generations are leading the way in the adoption of new technologies to improve their own health and wellbeing that could generate more value from the NHS, according to the conclusions heard a recent Parliamentary reception.

Supported by John Glen MP and including a keynote speech by Simon Stevens, Chief Executive of NHS England, the reception was hosted at Portcullis House, by AXA PPP Health Tech & You. The audience consisted of policy makers, MPs, business and technology leaders who collectively engage with the health tech revolution.


The reception, reflecting on the success of year two of the AXA PPP Health Tech & You initiative also highlighted that the enlistment of design and technology innovators into the NHS could help patients with chronic illnesses such as diabetes, obesity and mental health conditions to live more independently, which could reduce NHS spending in the long term.

The digital health revolution has been embraced by AXA PPP healthcare which founded and leads the AXA PPP Health Tech & You initiative.

Chris Horlick, Distribution Director at AXA PPP healthcare, said: “At AXA PPP healthcare, we understand that the way in which consumers increasingly want to access health information and take better care of their health and wellbeing is changing. Our own recent State of the Nation survey also echoed a generational trend towards younger and elderly audiences embracing health tech.”

The AXA PPP Health Tech & You State of the Nation survey, undertaken as part of this year’s initiative, showed that older generations are more likely to use blood pressure monitors, blood sugar level monitors and mole checkers as they get older. The survey also showed that nearly half (48 per cent) of those aged over 55 would be willing to have their full medical details stored on a microchip in a bracelet or necklace.¹ 

Incredibly, nearly 1 in 4 (23 per cent) over-55s would be willing to have a microchip placed under their skin containing medical information that could be accessed by healthcare professionals if they needed medical care.¹

Horlick added that “AXA PPP Health Tech & You is therefore committed to celebrating and showcasing innovation to encourage adoption of health tech which mirrors NHS strategies to increase health tech adoption for all members of society.”

Now heading into its third year, AXA PPP Health Tech & You has enabled more than 200 million people across the UK and abroad to watch and read about new innovations and organisations that are helping them to live healthier lives.

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¹ AXA PPP Health Tech & You State of the Nation Survey. YouGov October 2015

Parliamentary Reception

Parliamentary Reception

Kindly hosted by John Glen MP, Parliamentary Private Secretary to the Secretary of State for Business, Sajid Javid MP

With guest speakers: Simon Stevens, Chief Executive of NHS England

Michael Seres, Founder of 11health, developers of Ostom-I.
HT&Y ‘Break out’ Award winner 2016

Dan Cowell, CEO, Psyomics Ltd
HT&Y ‘The Problem/Solution’ Award winner 2016.

Chris Horlick, Distrubution Director, AXA PP Healthcare

Alice Black, Deputy Director, Design Museum

The Reception celebrated the 'Health Tech & You' 2016 Awards and the general application of technology in healthcare, in providing better care and improving outcomes. Looking forward to Year 3 of the initiative. read on Parliamentary Reception


The AXA PPP 'Health Tech & You' Awards aim to recognise and celebrate individuals, companies and innovations that are changing healthcare and people’s lives across the world.

We are living in an extraordinary time. New mobile and wearable health technology allows you to be aware of your health and wellbeing in an unprecedented way.

You can monitor diet, fitness, symptoms and medication effectiveness, supporting you and your healthcare professionals.

Founded by three leaders in their fields, AXA PPP healthcare, Design Museum and 2020health, Health Tech & You aims to bring this health tech revolution to as many people as possible.

The Health Tech & You Awards 2017 are now open for entry! There are 6 different categories so see which which one fits your health tech best. Please note you can only enter your health tech into one category so choose carefully. Good luck!

read on HealthTech